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UTM Tool

Generate and analyze UTM parameters for your marketing campaigns

UTM Tool

Generate and analyze UTM parameters for your marketing campaigns

What are UTM Parameters?

UTM parameters are tags added to a URL. When someone clicks on a URL with UTM parameters, those tags are sent back to your Google Analytics for tracking.

Source

Identifies which site sent the traffic

Example: facebook, newsletter

Medium

Identifies what type of link was used

Example: cpc, email

Campaign

Identifies a specific product promotion or strategic campaign

Example: summer_sale

Term

Identifies search terms

Example: running+shoes

Content

Identifies what specifically was clicked

Example: logolink, textlink

Why Use UTM Parameters?

  • Track the effectiveness of marketing campaigns
  • Understand which channels drive the most traffic
  • Measure ROI of different marketing efforts
  • Optimize your marketing strategy based on data